made for more 

The new year doesn’t need extremes — it needs alignment.

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The Made for More Challenge was created by Bowflex Barbie for women who are ready to move differently this year. Women who are done with all-or-nothing thinking, unrealistic expectations, and chasing progress that doesn’t feel good or last.

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This challenge isn’t about shrinking yourself.
It’s about stepping into a stronger routine, clearer mindset, and a body that feels powerful, capable, and supported.

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Yes — looking your best matters.
But feeling your best? That’s non-negotiable.

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What This Challenge Is About

• Re-establishing consistency after the holidays
• Building structure without burnout
• Fueling your body — not depriving it
• Progress you can feel and sustain
• Strength, confidence, and discipline that carries into the rest of the year

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This is fitness with intention.
This is routine with purpose.
This is momentum — not madness.

What’s Included

✔️ Full access to the Flex Squad App
✔️ Access to all fitness programs (gym & home options)
✔️ Macro calculator for personalized fueling
✔️ Nutrition guides & recipes
✔️ Weekly mindset tips & motivation
✔️ Progress tracking (beyond just the scale)
✔️ Cash prize for the most impressive overall progress

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Who This Is For

This challenge is for you if:
• You want structure, not extremes
• You’re ready to feel strong, energized, and confident again
• You want results without sacrificing your relationship with food or fitness
• You’re ready to start the year grounded — not rushed

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You don’t need to be perfect.
You just need to start — with intention.

You were made for more. Let’s move like it.

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Challenge Opt-In is FREE for existing Flex Squad App Members and $60 for non members. 

( Existing members can opt in through the challenge tab on the app) 

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